Jason Bloomberg is Managing Partner at SOA industry analysis and advisory firm, ZapThink LLC. He has a diverse background in eBusiness technology management and industry analysis, serves as a senior analyst in IDC's eBusiness Advisory group, and holds eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

Mr. Bloomberg has Masters' Degrees in Mathematics and History & Philosophy of Science from the University of Pittsburgh, and a BA in Physics from Pomona College.

Presentation 1 - Tuesday plenary

EA and SOA: Allies or Opponents?
Many architects are increasingly coming to the realization that Service-Oriented Architecture (SOA) is an approach to, or style of EA. Furthermore, as SOA best practices gradually become mainstream, they are merging with more traditional EA best practices into a generally Service-oriented approach to EA.

At least, that's what some people think. Ask senior Enterprise Architects with 20 years of experience under their belts, however, and they may disagree vehemently. What is it about SOA that threatens the "traditional" practice of EA? Why are some EAs so dead set against adopting SOA broadly as Enterprise Architecture? And most importantly, how do you get your EAs on board with your SOA efforts, both to increase success of SOA as well as to make EA more effective?

This session will provide specific advice on how to overcome such issues, including:

* how to bring senior EAs up to speed on how SOA impacts the practice of EA
* how to place EAs' resistance to change into the context of corporate culture
* questions to ask your EA to emphasize EA/SOA synergies

Presentation 2 - Tuesday workshop 1C
Introduction to SOA & Cloud Governance
ZapThink Managing Partner Jason Bloomberg presents an intensive workshop on the context for governance, governance of the SOA initiative, the Service lifecycle, SOA governance challenges, and a look at Cloud governance.

Attendees of this three-hour intensive will:

• Gain a broad understanding of SOA governance in the context of IT and corporate governance
• Understand the governance role ZapThink's SOA Implementation Roadmap plays
• Leave the course with a grasp of what activities and tools are necessary to successfully govern SOA and Cloud initiatives

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